Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Projec :
Ha, Penthouse Che!
The Idea :
Penthouses usually scream premium.
We took a different route Instead of a fancy English line,
we used what a real Gujarati buyer would say.
“Penthouse che?”
And the campaign simply replied:
Ha, Penthouse Che!”
A functional, recall-worthy line, built for the market we were actually selling to.
The Process :
1. Started With Teaser: “Penthouse Che?”
We started with curiosity.
“Penthouse Che?” popped up across the city, hoardings, stories, DMs, and more.
No context. Just curiosity.
2. Real Influencers.
We skipped generic influencers.
Instead, we tapped into Ahmedabad’s inner circle, like Bipin Chaudhary, tailor to Narendra Modi, Adani, and Director of JadeBlue.
No pitch. Just the line:
“Penthouse che?”
And the buzz followed.
3. The Reveal: Ha, Penthouse Che!
Once the buzz peaked, we dropped the full message.
From question to confirmation:
“Ha, Penthouse Che!”
Revealed through hoardings, reels, and creator content, backed by trending audio and sharp timing.
4. Always On Trend.
We kept the energy alive.
Reels, creators, and shareable formats extended the moment, turning one line into a running conversation across Ahmedabad
The Aftermath :
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
My Role :
I worked on this campaign from early concept to full execution, leading social media, creative direction, trend integration, and rollout.
Collaborated with design, video, and production teams to ensure the idea stayed sharp, local, and consistent across every touchpoint.
All of this, brought to life with the incredible team at Because.
More Projects
More Projects
More Projects
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Projec :
Ha, Penthouse Che!
The Idea :
Penthouses usually scream premium.
We took a different route Instead of a fancy English line,
we used what a real Gujarati buyer would say.
“Penthouse che?”
And the campaign simply replied:
Ha, Penthouse Che!”
A functional, recall-worthy line, built for the market we were actually selling to.
The Process :
1. Started With Teaser: “Penthouse Che?”
We started with curiosity.
“Penthouse Che?” popped up across the city, hoardings, stories, DMs, and more.
No context. Just curiosity.
2. Real Influencers.
We skipped generic influencers.
Instead, we tapped into Ahmedabad’s inner circle, like Bipin Chaudhary, tailor to Narendra Modi, Adani, and Director of JadeBlue.
No pitch. Just the line:
“Penthouse che?”
And the buzz followed.
3. The Reveal: Ha, Penthouse Che!
Once the buzz peaked, we dropped the full message.
From question to confirmation:
“Ha, Penthouse Che!”
Revealed through hoardings, reels, and creator content, backed by trending audio and sharp timing.
4. Always On Trend.
We kept the energy alive.
Reels, creators, and shareable formats extended the moment, turning one line into a running conversation across Ahmedabad
The Aftermath :
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
My Role :
I worked on this campaign from early concept to full execution, leading social media, creative direction, trend integration, and rollout.
Collaborated with design, video, and production teams to ensure the idea stayed sharp, local, and consistent across every touchpoint.
All of this, brought to life with the incredible team at Because.
More Projects
More Projects
More Projects
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Project :
Ha, Penthouse Che!
Marketing
Ha, Penthouse Che!
Luxury with a local twist. And a hook that stuck.
Client :
Kavisha.
Projec :
Ha, Penthouse Che!
The Idea :
Penthouses usually scream premium.
We took a different route Instead of a fancy English line,
we used what a real Gujarati buyer would say.
“Penthouse che?”
And the campaign simply replied:
Ha, Penthouse Che!”
A functional, recall-worthy line, built for the market we were actually selling to.
The Process :
1. Started With Teaser: “Penthouse Che?”
We started with curiosity.
“Penthouse Che?” popped up across the city, hoardings, stories, DMs, and more.
No context. Just curiosity.
2. Real Influencers.
We skipped generic influencers.
Instead, we tapped into Ahmedabad’s inner circle, like Bipin Chaudhary, tailor to Narendra Modi, Adani, and Director of JadeBlue.
No pitch. Just the line:
“Penthouse che?”
And the buzz followed.
3. The Reveal: Ha, Penthouse Che!
Once the buzz peaked, we dropped the full message.
From question to confirmation:
“Ha, Penthouse Che!”
Revealed through hoardings, reels, and creator content, backed by trending audio and sharp timing.
4. Always On Trend.
We kept the energy alive.
Reels, creators, and shareable formats extended the moment, turning one line into a running conversation across Ahmedabad
The Aftermath :
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
100+ hot leads.
₹25 CR+ in penthouse sales.
Multiple units sold out.
A 3-word catchphrase that turned into citywide recall.
My Role :
I worked on this campaign from early concept to full execution, leading social media, creative direction, trend integration, and rollout.
Collaborated with design, video, and production teams to ensure the idea stayed sharp, local, and consistent across every touchpoint.
All of this, brought to life with the incredible team at Because.