Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives :
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives :
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives :
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.
More Projects
Marketing
Kam Se Zyaada
Worked on the campaign from concept development to execution, contributing to messaging, content direction, and rollout across outdoor, digital, and social touchpoints. Collaborated with the team to ensure the narrative remained student-centric and consistent across formats
Brand :
Keystone.
Client:
Keystone
Agency :
Because
concept note:
Most coaching institutes build their communication around toppers, highlighting only the highest scores. For Keystone, we chose a different lens, celebrating improvement rather than just perfection.
The idea, “Kam Se Zyaada,” focused on students who significantly raised their performance, such as moving from 70% to 85%, positioning Keystone as an institute that drives real academic progress. By shifting the narrative from rank to growth, the campaign made learning outcomes more relatable and meaningful to a wider student base.
Marketing Initiatives:
Teaser:
Reveal Hoardings:
Promotional Content:
Meta Ads:
Lift Branding:
Social Media Content:
Topicals:
RESULTS:
Achieved millions of views across hoardings, ads, social media, and city platforms.
Created strong brand awareness by differentiating Keystone from topper-led coaching narratives.
Contributed to a 15% increase in admissions, validating the relevance of the improvement-focused message.