Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
concept note:
Finance content is often perceived as complex, intimidating, and disconnected from younger audiences. The objective was to reposition Spenny as a friendly, approachable voice, making investing feel like a conversation with a friend rather than a lecture, and ultimately becoming the first choice for young audiences when they think about starting their investing journey.
Through meme-led infotainment, relatable storytelling, and simplified explanations, the strategy focused on breaking down financial concepts into everyday language, helping audiences engage with investing with confidence rather than hesitation.
results:
Built a consistent, youth-focused brand voice that resonated with Gen Z and millennials.
Increased organic reach by 170% and engagement by 81% through meme-driven, educational content formats.
Strengthened Spenny’s positioning as an accessible entry point for first-time investors across social platforms.
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Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
concept note:
Finance content is often perceived as complex, intimidating, and disconnected from younger audiences. The objective was to reposition Spenny as a friendly, approachable voice, making investing feel like a conversation with a friend rather than a lecture, and ultimately becoming the first choice for young audiences when they think about starting their investing journey.
Through meme-led infotainment, relatable storytelling, and simplified explanations, the strategy focused on breaking down financial concepts into everyday language, helping audiences engage with investing with confidence rather than hesitation.
results:
Built a consistent, youth-focused brand voice that resonated with Gen Z and millennials.
Increased organic reach by 170% and engagement by 81% through meme-driven, educational content formats.
Strengthened Spenny’s positioning as an accessible entry point for first-time investors across social platforms.
More Projects
More Projects
More Projects
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
Social Media
Spenny
Managed Spenny’s social media presence, primarily Instagram, worked on content and execution to make investing simple, relatable, and conversational for Gen Z and millennials. Worked across campaign ideation, video content, and built a distribution system to amplify reach across Instagram and Twitter.
concept note:
Finance content is often perceived as complex, intimidating, and disconnected from younger audiences. The objective was to reposition Spenny as a friendly, approachable voice, making investing feel like a conversation with a friend rather than a lecture, and ultimately becoming the first choice for young audiences when they think about starting their investing journey.
Through meme-led infotainment, relatable storytelling, and simplified explanations, the strategy focused on breaking down financial concepts into everyday language, helping audiences engage with investing with confidence rather than hesitation.
results:
Built a consistent, youth-focused brand voice that resonated with Gen Z and millennials.
Increased organic reach by 170% and engagement by 81% through meme-driven, educational content formats.
Strengthened Spenny’s positioning as an accessible entry point for first-time investors across social platforms.