Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real Estate
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”
note- All of this, brought to life with the incredible team at Because.
Marketing
Wanna Get High?
Client :
Anantbaug
Industry:
Real Estate
Agency:
Because
Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real State
Marketing
Wanna Get High?
Client :
Anantbaug.
Objective :
Launch a premium residential project 35 km away from Ahmedabad city.
Projec :
Amansara by Anantbaug.
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”
note- All of this, brought to life with the incredible team at Because.
More Projects
More Projects
More Projects
Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real Estate
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”
note- All of this, brought to life with the incredible team at Because.
Marketing
Wanna Get High?
Client :
Anantbaug
Industry:
Real Estate
Agency:
Because
Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real State
Marketing
Wanna Get High?
Client :
Anantbaug.
Objective :
Launch a premium residential project 35 km away from Ahmedabad city.
Projec :
Amansara by Anantbaug.
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”
note- All of this, brought to life with the incredible team at Because.
More Projects
More Projects
More Projects
Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real Estate
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”
note- All of this, brought to life with the incredible team at Because.
Marketing
Wanna Get High?
Client :
Anantbaug
Industry:
Real Estate
Agency:
Because
Marketing
Wanna Get High?
Client :
Anantbaug.
Agency:
Because
Industry:
Real State
Marketing
Wanna Get High?
Client :
Anantbaug.
Objective :
Launch a premium residential project 35 km away from Ahmedabad city.
Projec :
Amansara by Anantbaug.
The Problem :
Anantbaug was all set to launch their new project Amansara, located in Adroda, around 35 km from Ahmedabad.
While the area was developing fast, its biggest challenge was its distance from the main city. People often associated “far from the city” with “inconvenient.”
But what they missed, was the lush greenery, open air, and unmatched peace that the location offered.
We had to flip this into our biggest strength.
The Insight :
In a world choking on dust and deadlines, “far” could actually mean “freedom.”
So we asked ourselves -
What if we turn distance into desire?
What if we make being away… the coolest thing?
That’s when the idea hit us:
“Wanna Get High?”
Not on substances,
But on nature, pure air, and a life above the chaos.
The Big Idea :
Campaign Line: “Wanna Get High?” → “Get High on Nature.”
We built the campaign around the project’s unique selling point, AQI of just 35-40, compared to 80+ in the city.
Amansara wasn’t about just another plotted development, it was about lungs full of life.
So we made people curious first.
Then we made them breathe the difference.
The Teaser Phase :
For 15–20 days, hoardings appeared in the most elite, high-traffic areas of Ahmedabad.
Just one bold line:
“WANNA GET HIGH?”
No logo. No clue. No brand.
And that’s when the storm began.
Influencers started posting stories asking “What’s this about?”
Reddit threads titled “Ahmedabad is not for beginners 😭” went viral.
Twitter, Instagram stories, and LinkedIn posts exploded with debates.
Even top Indian copywriters joined in, some praising the creativity, some calling it “too much”.
But one thing was common
Everyone was talking about it. (All organic)
Reveal :
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Then came the reveal phase, same locations, same hoardings but with the twist:
“GET HIGH ON NATURE.”
Amansara by Anantbaug - Just 30 mins from the city, at Adroda.
Suddenly, everything made sense.
The curiosity transformed into clarity, and admiration.
People realized it wasn’t a *gimmick*, it was *genius*.
Distribution & Amplification :
Distribution & Amplification :
To carry the momentum forward, we launched:
Influencer collaborations showing life at Amansara, greenery, calm, slow mornings.
Social-first content around the “Get High on Nature” concept.
City creators joined in, fueling the trend.
Impact :
The campaign went viral across Ahmedabad & beyond.
Featured on city pages, Reddit, Twitter, Instagram, and LinkedIn.
Sparked debates among India’s top marketers, proof that it had impact and edge.
Created massive brand recall for Anantbaug before launch.
Turned “too far” into “too good to miss.”